Regulatory Changes in Direct-To-Consumer Marketing of...

Direct-to-consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessary use of prescription drugs for common problems associated with aging. Proponents counter that DTC ads help eliminate stigmas associated with certain medical conditions, give patients an active role in their health care management, and†¦show more content†¦The third and most common type is the â€Å"product claim ad,† which mentions the product and its indication and includes efficacy or safety claims.† (Ventola, Toxic par 3). These types of ads proved to be confus ing and misleading for consumers. As Greene describes in â€Å"Hidden in Plain Sight†, â€Å"Over the course of the 1990s, resulting television and radio advertisements took on a surreal, disconnected quality, exemplified by the division of marketing for Schering-Ploughs nonsedating antihistamine Claritin (loratidine): one set of advertisements praised promising new developments in antiallergy remedies but did not mention Claritin, while others featured the pill and its logo and promised â€Å"blue skies† without explaining what, in therapeutic terms, that might mean.†The FDA reacted to concerns over confusing DTC prescription drug ads by issuing final guidance in 1999, which relaxed previous regulations and redefined â€Å"adequate provision† of risks and benefits to include reference to a toll-free number or web site. (Greene, Hidden, par 34). The result of the relaxed regulations was an explosion of DTC pharmaceutical advertising in broadcast media. DTC rulings would be relaxed yet again in 2004, which saw the removal of the requirement to include complete prescribing information, instead requiring only a â€Å"simplified brief summary.† Ventola says â€Å"this change allowed pharmaceutical companies to presentShow MoreRelatedDirect Consumer Pharmaceutical Advertising ( Dtcpa )1312 Words   |  6 PagesDirect-to-consumer pharmaceutical advertising (DTCPA), defined as â€Å"an effort (usually via popular media) made by a pharmaceutical company to promote ... prescription products directly to patients,† is a common practice and an important issue that impacts the health of U.S. citizens, the prices of prescription drugs and health care, and doctor-patient relationships (Ventola). This paper will discuss the historical and political lens of DTCPA: how and why changes to DTCPA were made in the past, howRead MoreThe Glbal Phamaceutical Industry1609 Words   |  7 Pages : 19852274 Assignment Title : The Global Pharmaceutical Industry. Date : 10 March 2012 Programme : BTECH-MANAGEMENT IV Question 1 Identify the main environmental forces currently affecting the global pharmaceutical industry? PESTEL analysis of the global pharmaceutical industry: Political * Governments set stringent regulation and is a powerful purchaser. * Governments around the world focus on pharmaceuticals as a politically easy target in their efforts to controlRead MorePricing Strategy : Pricing And Bundle Pricing Essay709 Words   |  3 Pageslower price than the price they would be sold at if the consumer bought them separately. Indeed, bundle pricing strategy increases sales volume since customers are given a discount. As a result, profits increase. 2. PSYCHOLOGY OF PRICING During pricing, a major factor that is helpful in minimizing costs and maximizing revenues is buyer psychology. Indeed, pricing is a conception, which goes beyond profit margins since it is also a marketing approach that is helpful in boosting the volume of salesRead MoreThe Unethical Impacts of Direct to Consumer Drug Advertising1130 Words   |  5 PagesOver the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by theRead MorePharma Industry Analysis1714 Words   |  7 PagesThe Pharmaceutical Industry 1. Origins and Evolution The modern pharmaceutical industry is a highly competitive non-assembled1 global industry. Its origins can be traced back to the nascent chemical industry of the late nineteenth century in the Upper Rhine Valley near Basel, Switzerland when dyestuffs were found to have antiseptic properties. A host of modern pharmaceutical companies all started out as Rhine-based family dyestuff and chemical companies e.g. Hoffman-La Roche, Sandoz, Ciba-GeigyRead MoreBoots Case Analysis : Boots Essay1611 Words   |  7 Pagesor impact the way Boots does its business and in most cases they are out of a company’s direct control. PESTLE is used worldwide by so many companies so that they can build the vision of the future. PESTLE stands for, Political, Economical, Social, Technological, Legal and Environmental. POLITICAL FACTORS - Employment Laws e.g. increased minimum wage. - Political stability - Government policies - like change in tax policies, - Increased political focus on healthcare authorities - Favourable policiesRead MorePharmaceutical Simulation Of Over The Counter Marketing Essay1403 Words   |  6 Pages Pharmaceutical Simulation of Over the Counter Marketing By (Name) Institution Date of submission Pharmaceutical Simulation Of Over the Counter Marketing Introduction In most parts of the world, the supply and access of medicines is regulated by a framework set out by the government through regulatory body which looks at the risk perception and benefits of the medication to the population. For example in the United Kingdom, there are three categories of medicines: medicines forRead MoreAnalysis of an Ethical Dilemma1435 Words   |  6 PagesUnethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in theRead MoreBoots Is The Biggest Chain Company Essay1206 Words   |  5 Pagesinfluence or impact the way Boots does its business and in most cases they are out of a company’s direct control. PESTLE is used worldwide by so many companies so that they can build the vision of the future. PESTLE stands for, Political, Economic, Social, Technological, Legal and Environmental. POLITICAL FACTORS - Employment Laws e.g increased minimum wage. - Political stability - Government policies - like change in tax policies, - Increased political focus on healthcare authorities - Favourable policiesRead MorePharmaceutical Industry Ethical Practices13569 Words   |  55 Pages| Ethics in Corporate Society | | PHARMACEUTICAL MARKETING-the growing ethical concern? Analytical Report | | | Madiha Raza Noama Naeem Sheikh Zargham Zaigham LETTER OF AUTHORIZATION November 5, 2011 Dear Readers, As students of BBA, our course instructor of Ethics in Corporate Society, Ms. Tania Danish authorized us to make a report on the â€Å"PHARMACEUTICAL MARKETING-the growing ethical concern?† We were required to make a report in accordance to our learning in the course

How Did Manifest Destiny Manifest Itself - 1876 Words

How did Manifest Destiny manifest itself? Manifest Destiny manifested itself in several ways during the period 1840-1896. Almost every major crisis or notable event was somehow related to manifest destiny. To understand the meaning of Manifest Destiny, we need to go back to its origins. The term Manifest Destiny was first used by John O ´Sullivan in July-August 1845, in the Democratic review; â€Å"our manifest destiny to overspread the continent allotted by Providence for the free development of our yearly multiplying millions† O ´Sullivan said this while asking Congress for the annexation of Texas. The annexation followed quickly after but O ´Sullivan ´s use of sentence was barely noticed. Later in 1845, O ´Sullivan reused the phrase but†¦show more content†¦The gold rush lasted from 1848 to 1855 and it was a huge boom for California. Manifest Destiny developed in a completely different idea during that period. The WASP ´s were actively looking for gold and they tried to prevent the minorities from finding any expensive resources. The Whites also benefited from the treaty of Govt. While the whites found minerals, the water of the Native Americans was poisoned and not clean so therefore they suffered from disease and sometimes-even death . Native Americans also died of smallpox and other rear diseases At the start of Manifest Destiny, less then 20,000 people lived in California. By 1855, there were over 300,000 gold seekers. Because of this massive increase, anti-foreigner laws were passed. Racist ideas were passed on in generations and the tax for immigrants got increased so that they would move out of America. Manifest Destiny was again used as an excuse for white supremacy. Sometimes, the government just took land and said that God told them to. After a few years, California became its own state when all the Native Americans were gone. People, which were pro- slavery, argued that manifest destiny allowed them to bring their slaves into the new land. In their point of view, they helped the slaves because they gave them food and a few supplies but in fact the slaves were treated badly and it wasn ´t right to do it. Before the Mexican war, there had been 15Show MoreRelatedThere Were Different Researches Done To Show What Caused1059 Words   |  5 PagesAmerica and others say Mexico themselves. There has been some insight by Ramà ³n Eduardo Ruiz, David J. Weber, Rodolfo Acuà ±a, and Walter Nugent. From Ramà ³n Eduardo Ruiz’s article, there are mentions of the Manifest Destiny. Manifest Destiny played a role in the New World and in Mexico. In â€Å"’From Hell Itself’ The Americanization of Mexico’s Frontier† by David J. Weber, talks about the issues within Mexico that caused them to lose so much of their territory. From Rodolfo Acuà ±a in â€Å"Legacy of Hate: The ConquestRead MoreAp American History - by: Alberto Alonso937 Words   |  4 Pageswere some of the rejections of the people. But the one thing the people did not like during this time period was the annexation of Texas and the Mexican War. â€Å"The opponents of the annexation of Texas and the Mexican War attacked slavery as the root cause for expansion.† However, slavery was not the only reason America sought for expansion. Other than slavery, people wanted to expand America because they believed in Manifest Destiny (an idea during the 19th century in which people believed that AmericaRead MoreManifest Destiny By James K. Polk1257 Words   |  6 PagesJack Biernesser Mr. Schulten U.S. History 16 March 2016 Manifest Destiny Manifest Destiny is the belief during the 19th century, that the United States of America not only could, but was destined to, stretch from coast to coast. The idea of Manifest Destiny helped to fuel the war with Mexico and the removal of Indians from the United States. The American people and government lived by this belief. Manifest Destiny had many good results like the expansion of the American territory. It also had manyRead MoreManifest Destiny : Manifest Identity878 Words   |  4 PagesPrincee Thakkar 1001051938 Professor- Dr. Goral. MANIFEST DESTINY Manifest Destiny was basically the belief Americans had to extend its systems of democracy, federalism, and personal freedom, as well as to accommodate its rapidly growing population by ultimately taking possession of the entire North American continent. My interpretation remains diplomatic. Since Manifest Destiny was always a general notion than a specific policy. It had helped the Native Americans to expand their land and the AmericanRead MoreManifest Destiny Essay Outline1251 Words   |  6 Pages12/25/17 Manifest Destiny The belief in Manifest Destiny, that settlers were destined to expand across North America, was held by most Americans. At the same time the belief came about, debates in Washington were going on about the future of America. While many debates were held in Washington, there was also a lot of conflicts in states like Kansas and Nebraska. Both the debates in Washington regarding the westward expansion of the new nation and the laws by which it should govern itself, as wellRead MoreThe Manifest Destiny Essay1076 Words   |  5 Pagesfull swing by the 1840s. Which evidenced that the continued expansion of the states was an issue and the idea of a Manifest Destiny was of major importance. John L. O’Sullivan once stated, â€Å"Our Manifest Destiny is to overspread the continent allotted by Providence for the free development of our yearly multiplying millions† (America: A Narrative History). The idea of a Manifest Destiny originated in the 1840s by the Anglo-Saxon Colonists to expand their ideal civilization and institutions across NorthRead MoreNative America, Discovered and Conquered: Manifest Destiny803 Words   |  4 PagesTerritory and the prospects of future land acquisition, Americans used the idea of Manifest Destiny to justify their actions for moving westward and their treatment of Native Americans. The idea of Manifest Destiny was created directly by the European-used Doctrine of Discovery and industrialization; this direct correlation was proven to be true from the verdict of the court case Johnson v. M’Intosh. The term â€Å"Manifest Destiny† was never actually used until 1845, but the idea was always implied from theRead MoreThe United States Essay1243 Words   |  5 Pagesknown as Manifest Destiny. Over the five decades that Manifest Destiny lasted politics and the government changed along with the geographic face of the United States while the country expand to cover most of North America. Of these political changes, the death of the Federalists, birth of the Whigs and reformation of the Democratic party were among the most prominent. However an underlying conflict began to progress with each new purchase and acquisition of territory. Manifest Destiny led to multipleRead MoreManifest Destiny Essay1433 Words   |  6 PagesManifest Destiny Westward expansion was a key component that shaped the United States not only geographically, but economically as well. The first sign of any expansion West from the original states was when Thomas Jefferson bought the Louisiana Purchase from France in 1803. The country was in need of new land in order to accommodate for the expanding population. Once the country started to expand, its power soon followed. The nation had a struggle with expanding because of the Native AmericansRead MoreEssay on America Has Been A World Power1040 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;America has been a world power for as long as anyone can remember. But how did it become what it is today? Through decades of racism and greed! Our country is one of the most racist country’s there has ever been! But without it America would be nothing like it is today. Slavery made America and racism made it grow. America has proven itself to be a selfish, greedy, and racist country. nbsp;nbsp;nbsp;nbsp;nbsp;The 1840s were years of extraordinary territorial

Dash Diet Evaluation Free Essays

Audrey Conn Special Diet Project 04/19/12 The Dash Diet 1. The diet I chose to follow is called the DASH diet. It stands for dietary approaches to stop hypertension (The Dash Diet Eating Plan, 2012). We will write a custom essay sample on Dash Diet Evaluation or any similar topic only for you Order Now 2. The diet was created for people with hypertension. I followed the diet for three days. Normally I don’t think I would have had a problem following this diet because I tend to eat the same foods already but situational factors affected my outcome. The combination of work and finals didn’t give me adequate time to prepare meals. I tried my hardest to get the fruit, grains, and nuts/seeds/legumes servings in because those were the easiest to eat on the go. I followed that pretty well but I definitely didn’t get all of my vegetable, lean meat/poultry/fish, or dairy servings in. 3. The general purpose of this diet is to prevent and control hypertension, also known as high blood pressure. Besides lowering blood pressure this diet aims to improve insulin sensitivity, lower cholesterol, reduce the risk of; cancer, stroke, heart disease, kidney stones, and diabetes, and can also be used as a weight loss diet (The Dash Diet Eating Plan, 2012). . There are a few factors that could potentially make this diet difficult to follow. This diet calls for a lot of whole foods like fruit and vegetables and lean meat. Since this diet is specifically for hypertensive individuals processed foods are out of the question because they contain a large amount of sodium. This detail could pose a problem to those with a hectic l ifestyle. Many people don’t have the time to cook or prepare fresh foods. And others simply don’t enjoy it. If a person isn’t willing to avoid the convenience of processed foods than they cannot follow this diet. This also poses a problem for those that are in the lower class. Fresh fruits and vegetables are more expensive than processed foods and some may not be able to afford it. Availability of the fruits and vegetables could be a problem as well. I didn’t have a problem finding them but someone that doesn’t live near a grocery might, or in an area that does not import out of season produce. Your education on nutrition might hinder your success with this diet. You need to know how to read nutrition labels, your calorie/nutritional needs, serving sizes for different foods, and food reparation. Luckily you can buy The DASH Diet Action Plan book on the website that has a lot of helpful information, advice, and recipes. 5. The first difference is that the Dash Diet categorizes food into 7 groups opposed to 5 on the food guide pyramid. The diet separates legumes and meat into 2 different groups. The food guide pyramid also took out a fats and sweets category whereas the Dash Diet still includes it. The fruit, vegetable and dairy food groups were all very similar in serving size. Grain consumption was a couple servings higher in the Dash Diet. Over all protein was also a little higher because the diet puts legumes/seeds/nuts into a separate group. 6. The Dash Diet focuses on low sodium consumption, or more precisely, the correct amount of sodium consumption. The typical eating pattern includes more sodium than our body needs. This diet also has a higher fiber content than most people usually consume. 7. This diet plan is made for long term use. It contains all the necessary vitamins and minerals that our body needs. As long as you switch up the variety in your foods you won’t be lacking or consuming excessive nutrients. 8. Trying to fit enough lean meat and dairy into my diet was the biggest change I had to make. On average I probably get only 2 to 4 servings of lean meat/fish/poultry a week. Tuna was the easiest way for me to get the servings in. My lack of extra time would make this diet hard for me to follow well. My schedule is always changing so preparing foods all the time would be a hassle. It is also more expensive to follow this diet than my typical eating habits. Money isn’t something I have a lot of. 9. If I had hypertension and was expected to follow this diet I don’t think the transition would be that difficult. However, the transition would be easier if I had a scheduled time every day or every week that gave me time to prepare food and meals in bulk to save time. 10. I think I’ll have a better understanding of what others go through when they have special diets. It can be a large inconvenience depending on your lifestyle. I’ll also have an appreciation for those that have special diets and actually follow them. I had issues with just three days. Works Cited The Dash Diet Eating Plan. (2012, April). Retrieved from The DASH Diet: http://dashdiet. org/ How to cite Dash Diet Evaluation, Essay examples

Dash Diet Evaluation Free Essays

Audrey Conn Special Diet Project 04/19/12 The Dash Diet 1. The diet I chose to follow is called the DASH diet. It stands for dietary approaches to stop hypertension (The Dash Diet Eating Plan, 2012). We will write a custom essay sample on Dash Diet Evaluation or any similar topic only for you Order Now 2. The diet was created for people with hypertension. I followed the diet for three days. Normally I don’t think I would have had a problem following this diet because I tend to eat the same foods already but situational factors affected my outcome. The combination of work and finals didn’t give me adequate time to prepare meals. I tried my hardest to get the fruit, grains, and nuts/seeds/legumes servings in because those were the easiest to eat on the go. I followed that pretty well but I definitely didn’t get all of my vegetable, lean meat/poultry/fish, or dairy servings in. 3. The general purpose of this diet is to prevent and control hypertension, also known as high blood pressure. Besides lowering blood pressure this diet aims to improve insulin sensitivity, lower cholesterol, reduce the risk of; cancer, stroke, heart disease, kidney stones, and diabetes, and can also be used as a weight loss diet (The Dash Diet Eating Plan, 2012). . There are a few factors that could potentially make this diet difficult to follow. This diet calls for a lot of whole foods like fruit and vegetables and lean meat. Since this diet is specifically for hypertensive individuals processed foods are out of the question because they contain a large amount of sodium. This detail could pose a problem to those with a hectic l ifestyle. Many people don’t have the time to cook or prepare fresh foods. And others simply don’t enjoy it. If a person isn’t willing to avoid the convenience of processed foods than they cannot follow this diet. This also poses a problem for those that are in the lower class. Fresh fruits and vegetables are more expensive than processed foods and some may not be able to afford it. Availability of the fruits and vegetables could be a problem as well. I didn’t have a problem finding them but someone that doesn’t live near a grocery might, or in an area that does not import out of season produce. Your education on nutrition might hinder your success with this diet. You need to know how to read nutrition labels, your calorie/nutritional needs, serving sizes for different foods, and food reparation. Luckily you can buy The DASH Diet Action Plan book on the website that has a lot of helpful information, advice, and recipes. 5. The first difference is that the Dash Diet categorizes food into 7 groups opposed to 5 on the food guide pyramid. The diet separates legumes and meat into 2 different groups. The food guide pyramid also took out a fats and sweets category whereas the Dash Diet still includes it. The fruit, vegetable and dairy food groups were all very similar in serving size. Grain consumption was a couple servings higher in the Dash Diet. Over all protein was also a little higher because the diet puts legumes/seeds/nuts into a separate group. 6. The Dash Diet focuses on low sodium consumption, or more precisely, the correct amount of sodium consumption. The typical eating pattern includes more sodium than our body needs. This diet also has a higher fiber content than most people usually consume. 7. This diet plan is made for long term use. It contains all the necessary vitamins and minerals that our body needs. As long as you switch up the variety in your foods you won’t be lacking or consuming excessive nutrients. 8. Trying to fit enough lean meat and dairy into my diet was the biggest change I had to make. On average I probably get only 2 to 4 servings of lean meat/fish/poultry a week. Tuna was the easiest way for me to get the servings in. My lack of extra time would make this diet hard for me to follow well. My schedule is always changing so preparing foods all the time would be a hassle. It is also more expensive to follow this diet than my typical eating habits. Money isn’t something I have a lot of. 9. If I had hypertension and was expected to follow this diet I don’t think the transition would be that difficult. However, the transition would be easier if I had a scheduled time every day or every week that gave me time to prepare food and meals in bulk to save time. 10. I think I’ll have a better understanding of what others go through when they have special diets. It can be a large inconvenience depending on your lifestyle. I’ll also have an appreciation for those that have special diets and actually follow them. I had issues with just three days. Works Cited The Dash Diet Eating Plan. (2012, April). Retrieved from The DASH Diet: http://dashdiet. org/ How to cite Dash Diet Evaluation, Essay examples